I went to a dealer around the year 1981-82. I am not sure how we met I think I was introduced to him by someone. A male not too different in appearance than myself white skin dark hair anyway he was very generous and sold me four Quaaludes for a nice price. After I wa finished with the fourth one awhile later, I had realized that it was a nice drug. I didn’t want to use it mixing it with other drugs and alcohol like the folks around me were doing because it was far too powerful of a drug for me to use like that. After I took it and slept I found I always woke up refreshed and renewed. So I was hoping to get a few more and perhaps break them up and take them occasionally at night or whenever I felt I needed a nice rest. Anyway I went back to his apartment and knocked on his door I think he may have let me in but after that I was refused he said point blank.
“I don’t know you.”
They were busy relaunching Camel, having decided that the name was good but the image wrong. Young people were less formal than they had been in 1915. Nowadays they welcome familiarity, even in consumer goods. A new face for the Camel brand was distilled from these urges. The principle of neoteny, which explains people’s attraction to babies and cats, was used to transform the distant, staid bactrian on the old Camel packet to a mutant named ‘Joe Camel’, whose smiling face dominated the new box. Joe Camel did not have an easy birth. His corporate parents had to learn to love him. The naked woman no longer visible on his foreleg, but a giant penis had appeared between his eyes. The Company tampered with his image, but stuck with the phallic version when advised ‘That’s what Camels really look like.’
Iain Gately Tobacco A Cultural History of How An Exotic Plant Seduced Civilization (Grove Press New York 2001) p. 336